One of the key skills needed in today’s IT shop is communication, and one of the best ways to improve ability to communicate is to write blog posts and articles.
In spite of “IT guy” stereotypes, communication and analytical thinking about business are among the most important skills in application development. Developers, analysts, and managers require ability to interact effectively with business people, to conceptualize solutions that match business needs, critically evaluate those solutions, and effectively make the case for one of them. Of course this is true of the overall project business case, but more importantly it applies to the daily “IT guy” to business person conversations that happen throughout analysis, design, development, and testing. Continue reading
The March 2010 issue of The Atlantic features an article called “Management Secrets of the Grateful Dead.” It’s a great read, especially the second half, which tells of the band’s innovations in organization, fan loyalty, and, perhaps counterintuitively, creating value by freely giving away their product. The success of these measures seems self evident: the Dead were “one of the most profitable bands of all time” and almost singlehandedly created an entire product category, jam bands. As a result, the article recounts, the Dead are replacing companies like Southwest Airlines and GE as management training examples of strategic innovators.
As good as it is, to me the article conjured an unlikely vision of the Dead as business men in hippie drag self-consciously making strategy decisions that altered the marketing landscape. I agree that the Dead took the actions cited on purpose, but I believe core product, not marketing strategy, consumed the band’s energies during its formative and peak years. Could it be that their innovative market strategies grew organically from a quality product, where quality included the entire fan experience? Continue reading