“A child of five could understand this. Send someone to fetch a child of five!”
– Groucho Marx
Recently my colleague Sara Shelton posted an article listing non-technical things we IT specialists need to do to maintain our careers. Each of the nine items on Sara’s list is a key to IT professional success. One particularly worthy of a drill down was learning:
“It is critical for the technical professional to hold themselves accountable…to learn new languages, new tools, emerging technical trends, and best practices. With technologies changing more than ever, technical professionals need to focus on their own learning to stay on par with or ahead of the curve.” Continue reading
One of the key skills needed in today’s IT shop is communication, and one of the best ways to improve ability to communicate is to write blog posts and articles.
In spite of “IT guy” stereotypes, communication and analytical thinking about business are among the most important skills in application development. Developers, analysts, and managers require ability to interact effectively with business people, to conceptualize solutions that match business needs, critically evaluate those solutions, and effectively make the case for one of them. Of course this is true of the overall project business case, but more importantly it applies to the daily “IT guy” to business person conversations that happen throughout analysis, design, development, and testing. Continue reading
The March 2010 issue of The Atlantic features an article called “Management Secrets of the Grateful Dead.” It’s a great read, especially the second half, which tells of the band’s innovations in organization, fan loyalty, and, perhaps counterintuitively, creating value by freely giving away their product. The success of these measures seems self evident: the Dead were “one of the most profitable bands of all time” and almost singlehandedly created an entire product category, jam bands. As a result, the article recounts, the Dead are replacing companies like Southwest Airlines and GE as management training examples of strategic innovators.
As good as it is, to me the article conjured an unlikely vision of the Dead as business men in hippie drag self-consciously making strategy decisions that altered the marketing landscape. I agree that the Dead took the actions cited on purpose, but I believe core product, not marketing strategy, consumed the band’s energies during its formative and peak years. Could it be that their innovative market strategies grew organically from a quality product, where quality included the entire fan experience? Continue reading