A quick Google search seems to reveal if you manage People, Process, and Technology you’ve got everything covered. That’s simply not the case. Data is separate and distinct from the things it describes — namely people, processes, and technologies — and organizations must separately and intentionally manage it.
The data management message seems a tough one to deliver effectively. Data management interest groups have hammered at it for years, but a sometimes preachy and jargon laden approach relying on data quality train wreck stories hasn’t generally loosened corporate purse strings. Yes, financial companies’ data-first successes in the 1990s paved the way for the ’00s dot com juggernauts, whose market capitalization stems largely from innovative data management. Yet, we still have huge personal data breaches at some of our most trusted companies, and data scientists spend the bulk of their valuable time acquiring, cleaning, and integrating poorly organized data.
The first steps are often the hardest, so here’s a short, no jargon, big picture guide to getting started with effective data management in three steps:
ta science or warehousing context, which is often where quality problems 
As you’ve read on this site and many others, the database world is well into a transition from a relational focus to a focus on non-relational tools. While the relational approach underpins most organizations’ data management cycles, I’d venture to say that all have a big chunk of big data, NoSQL, unstructured data, and more in their five-year plans, and that chunk is what’s getting most of the executive “mind share”, to use the vernacular.
