Data quality improvements follow specific, clear leadership from the top. Project leaders count data quality among project goals when senior management encourages them to do so with unequivocal incentives, a common business vocabulary, shared understanding of data quality principles, and general agreement on the objects of interest to the business and their key characteristics.
Poor data quality costs businesses about “$15 million per year in losses, according to Gartner.” As Tendü Yoğurtçu puts it, “artificial intelligence (AI) and machine learning algorithms are only as effective as the data they use.” Data scientists understand the difficulties well, as they spend over 70% of their time in data prep.
Recent studies report that data entry typos are the largest source of poor data quality (here and here). My experience says otherwise. From what I’ve seen, operational data is generally good, and data errors only appear when data changes context. In this post I’ll detail why data quality is management’s responsibility, and why data quality will remain poor until leadership makes it a priority. Continue reading