Tag Archives: Analytics

No silver business intelligence bullets, but still a bright upside

When Tom Petty sang, “Hey baby, there ain’t no easy way out” he wasn’t referring to business intelligence (BI) reporting but he might have been. Current generation reporting engines, AKA data visualization or data discovery tools, market their products with statements like these, emphasizing quick development and ease of use:

  • “The democratization of data is here. In minutes, create an interactive viz (sic) and embed it in your website. Anyone can do it— and it’s free.” (Tableau Products Page)
  • “Easy yet sophisticated report design empowers your employees to design professional and telling reports in minutes not days” (Windward)

I like these tools, and I do believe that they can provide a leaner, more productive, and more informative approach to BI reporting than some more mature products.  However, none is a silver bullet for all data integration and reporting woes. Continue reading